Newly rebranded with a distinctive 3D logo, business information group Acuris wanted to launch its new identity to financial audiences in London, New York and Hong Kong. We devised a striking advertising idea that used the logo together with original photography to make the master brand and its products stand out. The campaign ran in the press and in out-of-home locations including London’s famous Waterloo & City line travelator, the New York subway and on Hong Kong’s distinctive trams.
